Reimagining connectivity in Chinese and Russian

Reimagining connectivity in Chinese and Russian
Fischer Connectors gets closer to its Chinese- and Russian-speaking customers with dedicated minisites.

Fischer Connectors is strengthening its global footprint and getting closer to its Chinese- and Russian-speaking customers and partners by providing two additional minisites in Chinese and Russian.

As worldwide engineers use digital channels to search for and compare products as well as educate themselves on connectivity, Fischer Connectors continues to make their lives easier by providing information on its products and solutions in local languages.

Thanks to the new minisites in Chinese and Russian, Fischer Connectors is reinforcing its local presence in mainland China and the Russian Federation, two important growing markets for connectivity and technological innovation.

“The information now available in Chinese and Russian will definitely help us serve our customers better,” said Anthony Tan, Fischer Connectors Asia’s General Manager, and Andrey Smirnov, Fischer Connectors’ Regional Sales Manager for East European countries. “Our digital presence in these markets will help us exchange with our customers and discuss their connectivity needs on the basis of relevant, tailored information, enabling them to make informed choices in their own language.”